Last updated: May 11, 2025

1. Introduction

This Cookie Policy explains how NxLite Corporation ("NxLite," "we," "us," or "our") uses cookies and similar technologies on our website NxLite.com (the "Site").

This policy provides you with information about how we use cookies, what types of cookies we use, your choices regarding cookies, and how you can manage them.

By continuing to use our Site, you consent to the use of cookies as described in this Cookie Policy, subject to your cookie preferences.

2. What Are Cookies?

Cookies are small text files that are placed on your device (computer, tablet, or mobile) when you visit websites.

Cookies are widely used to make websites work more efficiently, provide a better browsing experience, and provide information to the website owners.

3. Types of Cookies We Use

We use the following types of cookies on our Site:

3.1. Essential/Necessary Cookies

These cookies are essential for the proper functioning of our Site. They enable basic functions like page navigation, secure areas of the website, and access to certain features. The website cannot function properly without these cookies, and they cannot be disabled.

3.2. Functional/Preference Cookies

These cookies allow our Site to remember choices you make and provide enhanced, personalized features. They may be set by us or by third-party providers whose services we have added to our pages.

3.3. Analytics/Performance Cookies

We use Google Analytics cookies to collect information about how visitors use our Site. These cookies collect aggregated data to help us understand visitor patterns and improve our Site. The information collected is anonymous and does not identify you as an individual. It includes data such as:

The number of visitors to the Site
Where visitors come to the Site from
Pages visited on the Site
Time spent on the Site
Click patterns and navigation paths

3.4. Marketing/Advertising Cookies

We use marketing cookies, including LinkedIn Ads cookies and Google Ads cookies, to deliver advertisements that are relevant to you and your interests. These cookies help us retarget visitors with relevant ads across the internet after they've visited our site. They also help limit the number of times you see an advertisement and measure the effectiveness of advertising campaigns. They are usually placed by advertising networks with our permission.

3.5. HubSpot Cookies

Our website uses HubSpot, a customer relationship management (CRM) and marketing platform. HubSpot sets cookies that help us analyze visitor behavior, optimize marketing efforts, and improve your experience on our site. These cookies may include:

Cookies that track visitor interactions with our site
Cookies that remember your preferences and settings
Cookies that help analyze the performance of our marketing campaigns
Cookies that facilitate form submissions and lead tracking

3.6. Other Third-Party Cookies

Some pages on our Site may contain content from third-party services (like video players, social media sharing buttons, etc.) that may set their own cookies. We do not control the dissemination of these cookies and this tool will not block cookies from those websites. You should check the relevant third-party website for more information about these cookies.

4. Specific Cookies We Use

| Cookie Name/Category | Provider | Purpose | Duration | |---|---|---|---| | Session Cookies | NxLite | Essential for site functionality | Session | | _ga, _gid, _gat | Google Analytics | Tracks website usage | Up to 2 years | | LinkedIn Ads Cookies | LinkedIn | Tracks conversions and serves targeted ads | Up to 90 days | | Google Ads Cookies (including _gac, _gcl) | Google | Tracks ad conversions and enables retargeting | Up to 90 days | | HubSpot Cookies (including __hssc, __hssrc, __hstc, hubspotutk) | HubSpot | Tracks visitor activity, form submissions, and marketing analytics | Up to 13 months |

5. Your Cookie Choices

When you first visit our Site, you will be presented with a cookie banner that allows you to accept or decline non-essential cookies.

You can change your cookie preferences at any time by clicking on the "Cookie Settings" link in the footer of our website. Please note that restricting cookies may impact your experience on our website and limit certain functionality.

Google Ads and Retargeting Opt-Out

For Google Ads specifically, you can opt out of Google's use of cookies for personalized advertising by visiting Google's Ads Settings. You can also opt out of a third-party vendor's use of cookies for personalized advertising by visiting www.aboutads.info.

HubSpot Opt-Out

You can opt out of HubSpot's tracking cookies by visiting HubSpot's Cookie Policy page and following their opt-out instructions.

Browser Controls

Most web browsers allow you to control cookies through their settings preferences. To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit www.allaboutcookies.org.

Common browser cookie settings:

Chrome
Edge
Firefox
Safari

6. Data Collection, Storage, and Sharing

Information collected through cookies may be combined with other personal information we collect about you. For more information about how we collect, store, share, and process your personal information, please see our Privacy Policy.

7. GDPR Compliance

Under the EU General Data Protection Regulation (GDPR), we rely on the following legal bases for processing personal data collected through cookies:

Consent: For non-essential cookies, we process your personal data based on the consent you provide when you accept these cookies.
Legitimate interests: For essential cookies, we process your personal data based on our legitimate interests in ensuring the security and proper functioning of our Site.

As a data subject within the EU, you have the following rights regarding your personal data:

Right to access
Right to rectification
Right to erasure
Right to restrict processing
Right to data portability
Right to object
Rights related to automated decision-making and profiling

To exercise these rights, please contact us using the details provided in Section 9.

8. CCPA Compliance

Under the California Consumer Privacy Act (CCPA), California residents have specific rights regarding their personal information:

Right to know: You have the right to request that we disclose what personal information we collect, use, disclose, and sell.
Right to delete: You have the right to request the deletion of your personal information collected by us.
Right to opt-out: You have the right to opt-out of the sale of your personal information. Please note that we do not sell personal information as defined by the CCPA.
Right to non-discrimination: We will not discriminate against you for exercising any of your CCPA rights.

To exercise your rights under CCPA, please refer to our Privacy Policy or contact us using the details below.

9. Contact Us

If you have any questions about this Cookie Policy or our data practices, please contact us at:

NxLite Corporation Email: info@nxlite.com Phone: 231-224-5544 Address: 41600 Haggerty Cir S, Canton, MI 48188, United States

10. Changes to This Cookie Policy

We may update this Cookie Policy from time to time. The updated version will be indicated by an updated "Last Updated" date at the top of this policy. We encourage you to review this Cookie Policy periodically to stay informed about how we use cookies.

This Cookie Policy was last updated on May 11, 2025.